__ HOMEYour next patients could already be in your database.Most dental practices have hundreds, sometimes thousands of patients who haven’t visited for 12, 24, 36, even up to 60 months. They haven’t necessarily left, they’ve simply drifted.WOMM finds them, calls them, re-engages them and books them back into your diary.
Real Results From One of Our Reactivation Campaigns
1432
1035
233
£36,700
No Monthly Retainer | No Recruitment | No Extra Workload For Your Team | You Only Pay For Appointments That Attend
You probably have more patients than you think.Somewhere inside your practice management system are patients who used to come to you but haven’t been seen for years.
They may have moved
They may have forgotten
They may have become busy
They may simply have drifted away
But some are still waiting to come back.
The question isn’t whether you have lapsed patients.It’s how many could you win back?
Your database is a real asset.Let’s start using it.
You already invested in acquiring them
You spend money attracting them
They know you, they just need a little help to return
This isn’t just theory.We’ve been doing it for over 10 years.Dental group - 2026WOMM Called a total list of 14,314 lapsed patients over 6 months, making over 45,000 dials and generating 2,832 appointments with private patients that were once considered as being ‘lost’.
Real results. Real practices.
14,314Lapsed private patients across 17 sites2,832Appointments booked.
10,993Patients contacted19.79%Conversion to appointment
Why doesn’t the practice team just make the calls themselves?
Your front desk team is brilliant at answering the phone to patients calling in. That’s very different to making hundreds of outbound calls to lapsed patients.
Dedicated calling.Our team makes outbound calls all day. Your internal team has more pressing practice duties.
Persistence.Multiple dial attempts. Call back management. Conversations in volume. Accurate follow-up.
Real-time booking.Appointments booked directly into your diary in exactly the same way as your front desk would do it.
No distraction.Your team remains focused on patients already in the practice. Our team makes all the calls.
Four steps. One shared objective.
A simple & proven process designed to bring your lapsed patients back.
IdentifyWe help you identify the patients worth contacting.
BookAppointments are scheduled directly into the diary.
Re-engageWe have a genuine conversation and establish whether they’re ready to return.
ContactOur dedicated team professionally contacts patients on your behalf.
And here’s why WOMM’s different.
You don’t pay us to make calls.
You don’t pay for appointments that don’t happen. You pay only when the patient attends.
Our lapsed patient reactivation service operates on a straightforward pay-per-appointment-attended model.
No upfront fees
No monthly retainer
No set-up fees
No charge if a patient cancels without rebooking
No charge if a patient is a no-show
So… what’s hiding in your database?Get a quick estimate of your opportunity. Simply enter a couple of numbers below.
Lapsed Patient Reactivation Calculator
The calculation assumes an 18%–28% patient reactivation
conversion rate and an average of 4.2 telephone dials
per lapsed patient.
Your potential opportunity
Patients that could potentially be reactivated
(18%–28% conversion)
—
Potential value of reactivated patients
(over 12 months)
—
Estimated telephone dials the practice team would need to make
(if running internally)
—
Estimated practice team man-hours required
(based on 20 dials per hour)
—
The estimated man-hours are calculated by taking the total
number of telephone dials required and dividing this by
20 dials per hour.
Don’t just take our word for it.Take a look at some feedback from some fantastic clients.
“WOMM supported Envisage Dental Group for several years, providing reliable and professional patient outreach support for our practices. The team consistently delivered great results, a high standard of patient service and worked closely with us to ensure calls were handled efficiently and in line with our expectations. They managed many workstreams from mystery shop to targeted outbound activity and were a valuable extension of our practice teams.”Grant Watson - Chief Operating Officer- Envisage Dental Group
I”Ive worked with WOMM for many years and spent time in their offices on many occasions. The solutions they provide work really well for us, from reactivating our lapsed patients through to reactivating dormant treatment plans. The call team and management are absolute professionals and I cannot recommend them highly enough.”Richard Griggs - Managing Director - Your New Smile
Every member of our team works from our offices in West Yorkshire to ensure strong campaign management.
We never re-outsource calls to subcontractors.
Outbound calling requires certain skills. Our experienced, mature, articulate and professional team bring those skills to your campaign.
Legitimate Interest is accepted as a valid lawful basis under the UK GDPR for a dental practice to contact patients and encourage them to return for an oral health check.
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__ CONTACTLet’s talk about your patients.Find out how WOMM can support you in turning more patients into appointments and increase your income.