What practices see: • Huge uplift in call activity from a dedicated team vs making calls sporadically in-house • Increased appointment bookings amongst patients that failed to respond to PMS generated recall communications. One-to-one contact is vital • Lapsed patients being welcomed back to the practice within just a few days of calls beginning • Structured, managed and measured call activity at scale

Example outcome: • 4 surgery private practice - London • 1432 lapsed patients not seen for between 24 & 60 months available for calling after filtering • 1031 patients contacted over 3 month period • 3711 dials made over 3 month period (up to 4 dial attempts were made to achieve patient contact) • 235 appointments booked • 22.79% conversion to appointment against patients contacted • 15.79 average dials per appointment booking • 4.38 average patients contacted per appointment booking High Engagement: Patients appreciated the personalised reminder and the convenience of being called to make a booking over the phone. Effective Communication: We took the opportunity to address any concerns from patients, confirm prices and send appointment confirmations at the time of booking. Optimised Scheduling: Successfully filled unused capacity in the dentists' and hygienists’ diaries, contributing to better chair utilisation. Real time appointment booking: Our team was remotely and securely logged into the practice diary. Appointments were booked in real time and in exactly the same way as the practice’s front desk team. Database cleaning: WOMM provided the practice with a list of patients that stated they wouldn’t return to the practice along with a reason. For example, ‘Moved Away’, ‘Registered Elsewhere Due To Proximity’, ‘Registered With NHS’ and more.

Common questions: ‘Is this cold calling?’ No, this isn’t cold calling. We’re contacting patients that know you and have used you before. ‘Is it GDPR compliant?’ Yes. Lapsed patients are contacted in line with GDPR and legitimate interest guidance. ‘Do I need to change the way we work?’ No. Administratively, we work in exactly the same way as your front desk. Our aim is always to become a true extension of your practice. ‘How quickly does it work?’ Most practices start to welcome back lapsed patients within just a few days. ‘What if a patient cancels or doesn’t attend their appointment?’ It’s inevitable there will always be one or two patients that cancel without rebooking or fail to attend on the day. If this happens, there is no charge whatsoever for the appointment that was generated through our activity. We charge a ‘price-per-appointment- attended’ only. ‘How do I know your team is representing my practice professionally?’ Our team is made up of mature agents who are professional, articulate, polite and have good life experience, so they know how to speak to people. For transparency, we can share call recordings so you can hear excatly how we approach a call. ‘How long is the contract period?’ We don’t insist on a set contract period. Our ambition is to deliver strong results so you’ll want to work together long-term.

Ready to see how this would work in your practice? If your quick lapsed patient reactivation snapshot looks meaningful, the next step is a short walkthrough, where we can show you: • How campaigns are set up and managed • Expected response rates • What results similar practices are seeing Most practices focus heavily on new patient generation activity, while a significant amount of opportunity is sitting in their lapsed patient lists. Lapsed patient reactivation outreach through WOMM is often the fastest way to unlock this opportunity. If you’re ready to arrange a free, no-obligation call to explore this, click the button below, send over a few details and let’s start the conversation.